CAC Payback Calculator
How many months until a customer pays back their acquisition cost?
CAC ($)
Avg Order Value ($)
Gross Margin (%)
Repeat Purchases / Month
Payback (months)
—
Contribution / customer / month
—
Verdict
—
Healthy DTC payback is under 12 months. Subscription should target under 6.
Powered by
Frontier Visions