Cohort LTV Calculator

Customer Lifetime Value from retention curve + monthly contribution.

Avg Order Value ($)

Gross Margin (%)

Orders / Customer / Month

Monthly Churn (%)

Horizon (months)

Monthly Discount Rate (%)

LTV (discounted)—

Undiscounted LTV at horizon—

Implied avg lifetime—

Monthly contribution—

Geometric retention model: survival = (1 − churn)^t, discounted by monthly rate.