ROAS Calculator

Calculate Return on Ad Spend and your breakeven ROAS.

Ad Spend ($)

Revenue Generated ($)

Gross Margin (%)

Target Profit Margin (%)

ROAS—

Breakeven ROAS—

Profit on spend—

Verdict—

Breakeven ROAS = 1 / Gross Margin. To hit a target profit margin you need ROAS = 1 / (GM − TM).