Skip to content
Frontier Visions / Open data
Open data · CC BY 4.0

Open data for researchers and journalists

Six public CSV datasets covering the DTC ad-creative landscape — tracked brands, tools catalog, CAC benchmarks, glossary, leaderboard snapshots, and our sitemap. Free under CC BY 4.0. Regenerated daily at 03:00 UTC.

Citation: Source: Frontier Visions Marketing — https://frontiervisionsmarketing.com/data (CC BY 4.0) · License terms

Top tracked DTC brands

The 50-brand seed pool Frontier Visions snapshots daily from each brand's public storefront, with vertical, primary domain, the count of martech tools detected, and last-checked timestamp.

50 rows2,170 bytesUpdated: 2026-06-01T00:14:04+00:00
nameverticaldomaintools_detectedlast_checked
Allbirdsapparel
Glossiercosmeticsglossier.com52026-06-01T00:11:51+00:00
Gymsharkfitness
Athletic Greenssupplements
Ritualsupplementsritual.com32026-06-01T00:11:51+00:00
Download CSV

DTC marketing tools catalog

Every tool tracked in the Frontier Visions catalog — id, display name, category, entry-tier pricing, canonical URL (affiliate params stripped), and a free-tier flag.

47 rows3,895 bytesUpdated: 2026-06-01T00:14:04+00:00
idnamecategorypricing_entryofficial_urlfree_tier
adcreativeaiAdCreative.aistatic-generation$29/mo entryhttps://www.adcreative.ai/false
admoveAdMovevideo-generationCustomhttps://admove.ai/false
aftershipAfterShipreturnsFree for 50 shipments/mohttps://www.aftership.com/true
arcadsArcadsvideo-generation$110/mo · 10 videoshttps://www.arcads.ai/false
atriaAtriaall-in-one$159/mohttps://atria.com/false
Download CSV

Median CAC benchmarks by vertical and revenue tier

Conservative midpoint median customer-acquisition cost in USD, by DTC vertical and ARR tier. Every row carries a source caveat so attribution is honest.

30 rows6,932 bytesUpdated: 2026-06-01T00:14:04+00:00
verticalrevenue_tiermedian_cac_usdsource_caveat
cosmetics0-1M ARR32Conservative midpoint synthesized from public sources (Klaviyo State of DTC, Tri
cosmetics1-10M ARR45Conservative midpoint synthesized from public sources (Klaviyo State of DTC, Tri
cosmetics10M+ ARR58Conservative midpoint synthesized from public sources (Klaviyo State of DTC, Tri
supplements0-1M ARR38Conservative midpoint synthesized from public sources (Klaviyo State of DTC, Tri
supplements1-10M ARR52Conservative midpoint synthesized from public sources (Klaviyo State of DTC, Tri
Download CSV

DTC operator glossary

Slug, display term, category, and plain-English definition for every term in the Frontier Visions DTC operator glossary.

30 rows9,510 bytesUpdated: 2026-06-01T00:14:04+00:00
slugtermcategorydefinition
aovAOV (Average Order Value)Revenue and MarginAOV is the average dollar amount per order, calculated as total revenue divided
aov-upliftAOV UpliftRevenue and MarginAOV uplift is the incremental dollar lift in average order value attributable to
gross-marginGross MarginRevenue and MarginGross margin is revenue minus cost of goods sold (COGS), expressed as a percenta
contribution-marginContribution MarginRevenue and MarginContribution margin is revenue minus all variable costs to deliver that revenue
roasROAS (Return on Ad Spend)Acquisition and SpendROAS is revenue divided by ad spend, usually reported per platform (Meta ROAS, G
Download CSV

Current state of all DTC brand leaderboards

Flat dump of every leaderboard tracked by Frontier Visions — metric, rank, brand, value, and human-readable value label. Refreshed daily.

67 rows5,181 bytesUpdated: 2026-06-01T00:14:04+00:00
metricmetric_titlerankbrandvaluevalue_label
deepest-tech-stackDeepest MarTech Stacks1Magic Spoon8.0Tools detected
deepest-tech-stackDeepest MarTech Stacks2True Classic7.0Tools detected
deepest-tech-stackDeepest MarTech Stacks3Loops Beauty7.0Tools detected
deepest-tech-stackDeepest MarTech Stacks4Function of Beauty7.0Tools detected
deepest-tech-stackDeepest MarTech Stacks5Olive and June7.0Tools detected
Download CSV

Frontier Visions public URL sitemap

Every public URL Frontier Visions advertises via sitemap-*.xml, with the source sub-sitemap, change frequency, and priority. Useful for researchers crawling our public corpus.

879 rows83,695 bytesUpdated: 2026-06-01T00:14:04+00:00
urlsource_sitemapchangefreqpriority
https://frontiervisionsmarketing.com/sitemap-images.xml
https://frontiervisionsmarketing.com/sitemap-images.xml
https://frontiervisionsmarketing.com/sitemap-images.xml
https://frontiervisionsmarketing.com/sitemap-images.xml
https://frontiervisionsmarketing.com/sitemap-images.xml
Download CSV

How to cite

Source: Frontier Visions Marketing — https://frontiervisionsmarketing.com/data (CC BY 4.0)

The full license terms are at /data/license. CSVs are cached for 24 hours and regenerated daily.