Directory · category
Email and SMS
DTC-native email and SMS platforms. Klaviyo is the default; alternatives compete on price or simplicity.
4 tools catalogued. Sorted alphabetically.
Klaviyo
Email and SMS
Default email + SMS platform for DTC. Templates + automations aligned with how Shopify brands operate.
Free under 250 contacts
Mailchimp
Email and SMS
General-purpose email marketing platform; predates Klaviyo and broader than DTC.
Free under 500 contacts
Omnisend
Email and SMS
Email + SMS + push platform built for ecom — Klaviyo's price-conscious competitor with deep Shopify integration.
Free under 250 contacts + 500 emails
Sendlane
Email and SMS
Email + SMS + reviews bundled for ecom — positioned as a unified Klaviyo alternative.
$100/mo entry