Gorgias
Helpdesk built for ecom — Shopify-native ticketing, AI agents, and customer view-stitching.
Our take
Gorgias is the default helpdesk for DTC because it sees Shopify orders inline and the AI agent is genuinely useful as of 2026. Ticket-based pricing climbs with volume and the best AI features are gated to higher tiers, but for any DTC brand with real inbound CX volume, this is the right answer over Zendesk.
Pros
- Shopify-native: order data inline in every ticket
- Best AI agent in helpdesk category as of 2026
- Founded by Shopify alumni — DTC operator empathy in the product
- 13,000+ brands means strong template library and benchmarks
Cons
- Ticket-based pricing climbs sharply with CX volume
- AI agent features gated to $300+/mo Advanced tiers
- Less mature than Zendesk for B2B or multichannel use cases
- Some advanced workflows require third-party Macro builders
Best for
- DTC brands at $50K+ MRR with meaningful inbound CX volume
- Shopify brands wanting order-aware support without integration work
- Teams ready to deploy AI agents for tier-1 ticket deflection
Not for
- Sub-$30K MRR brands (Shopify Inbox handles most volume free)
- B2B-heavy brands (Zendesk is more multichannel-native)
- Brands without inbound volume to justify ticket-tiered pricing
Pricing
Entry: $10/mo Starter
Mid-tier: $300+/mo Advanced
Top alternatives
- Zendesk — Mature platform; largest integration ecosystem; predictable scale path. · head-to-head comparison →
- Arcads — Best avatar quality on the market; deepest demographic actor library.
- Icon — Breadth — fewer tools to glue together. Direct publish to Meta.
Related deep-dives
- How to audit your Shopify tech stack in 30 minutes (2026)
- Gorgias vs Zendesk: which AI ad creative tool should you use?
Category
Customer Support and Helpdesk — Ticketing, AI agents, and order-aware support. Gorgias is Shopify-native; Zendesk is broader.
Want to see how Gorgias stacks against the rest? See the full 2026 stack →
Disclosure: links above may be affiliate-tracked. We may earn a commission if you sign up after clicking. No effect on what you pay or which one we recommend — picks are based on operator economics, not commission size.