Frontier Visions / Leaderboards / Largest Product Catalogs
DTC leaderboard · refreshed June 17, 2026

Top 25 DTC Brands By Largest Product Catalogs (May 2026)

DTC brands with the most live products in their Shopify catalog. Catalog depth signals merchandising ambition and SKU-level testing — though a tight catalog can convert better, so read it alongside the freshest-drops board.

#BrandLive productsΔ vs last refresh
1Allbirds2500.0%
2Gymshark2500.0%
3Away2500.0%
4Casper2500.0%
5Aviator Nation2500.0%
6Outdoor Voices2500.0%
7Magic Spoon2500.0%
8Chubbies2500.0%
9Untuckit2500.0%
10True Classic2500.0%
11Cuts Clothing2500.0%
12Fenty Beauty2500.0%
13Olive and June2500.0%
14Liquid Death206+1.0%
15Birddogs182-0.5%
16Dollar Shave Club174+1.2%
17Summer Fridays136+2.3%
18Rare Beauty1290.0%
19Glossier1170.0%
20Quip1040.0%
21Native1040.0%
22Tula1010.0%
23Kettle and Fire990.0%
24Harry's81-1.2%
25Kosas70+4.5%

Top 25 shown. Want every brand we track? Open the app.

How we measure it

Live product count from each brand's public Shopify /products.json endpoint (first 250 products). Brands that disable the endpoint or aren't on Shopify are excluded. Refreshed daily.

Want to be on this list?

Brands rank by what they ship and the stack they run. The fastest way to climb is to expand your catalog and tighten your tooling.

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