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DTC leaderboard · refreshed June 17, 2026

Top 25 DTC Brands By Deepest MarTech Stacks (May 2026)

DTC brands running the most marketing + CX tools we can detect on their live storefront — email/SMS, reviews, subscriptions, helpdesk, loyalty, CRO. A deep stack is a fingerprint of a mature growth team.

#BrandTools detectedΔ vs last refresh
1Kopari80.0%
2Magic Spoon80.0%
3Olive and June80.0%
4True Classic70.0%
5Loops Beauty70.0%
6Function of Beauty70.0%
7Quip60.0%
8Olipop60.0%
9Summer Fridays60.0%
10Rare Beauty60.0%
11Kosas60.0%
12Glossier50.0%
13Aviator Nation50.0%
14Liquid Death50.0%
15Kettle and Fire50.0%
16Spanx50.0%
17Tula50.0%
18Brooklinen40.0%
19Outdoor Voices40.0%
20Dollar Shave Club4-20.0%
21Native40.0%
22Untuckit40.0%
23Fenty Beauty40.0%
24Ritual30.0%
25Casper3

Top 25 shown. Want every brand we track? Open the app.

How we measure it

We fetch each brand's public homepage and detect martech apps by their script/domain signatures (the BuiltWith/Wappalyzer approach), matched against a curated list of ~50 DTC tools. The count reflects what is detectable in the public homepage HTML, so treat it as a floor, not a census. Refreshed daily.

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