Frontier Visions / Leaderboards / Freshest Drops (Last 30 Days)
DTC leaderboard · refreshed June 17, 2026
Top 25 DTC Brands By Freshest Drops (Last 30 Days) (May 2026)
DTC brands that added the most new products in the last 30 days. Merchandising velocity is a leading indicator of a brand in growth mode — new SKUs, collabs, and seasonal drops.
| # | Brand | New products (30d) | Δ vs last refresh |
|---|---|---|---|
| 1 | 36 | +111.8% | |
| 2 | 35 | +6.1% | |
| 3 | 26 | -16.1% | |
| 4 | 7 | -41.7% | |
| 5 | 7 | -78.1% | |
| 6 | 6 | +20.0% | |
| 7 | 4 | — | |
| 8 | 3 | -25.0% | |
| 9 | 2 | 0.0% | |
| 10 | 2 | -50.0% | |
| 11 | 2 | 0.0% | |
| 12 | 2 | — | |
| 13 | 1 | 0.0% | |
| 14 | 1 | — | |
| 15 | 1 | -66.7% | |
| 16 | 1 | 0.0% | |
| 17 | 1 | — |
Top 25 shown. Want every brand we track? Open the app.
How we measure it
Count of products whose created_at on the public Shopify /products.json endpoint falls within the last 30 days. Shopify-only; brands that disable the endpoint are excluded. Refreshed daily.
Want to be on this list?
Brands rank by what they ship and the stack they run. The fastest way to climb is to expand your catalog and tighten your tooling.