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Top 25 DTC Brands By Most Tested Hook Angles (May 2026)
Brands with the widest variety of opening-line angles across their active creatives. Diversity of hook types (pain, social proof, curiosity, contrarian, etc.) signals a mature testing program.
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Top 25 shown. Want every brand we track? Open the app.
How we measure it
We classify each ad creative body into one of our hook archetypes (see /tools/hook-library), then count distinct archetypes per brand.
Want to be on this list?
Brands earn their spot by shipping more creative more often. The fastest way to climb is to add a creative testing engine.