Why is my Shopify conversion rate low?
Five common causes for DTC brands. The fix order matters — start with the 80/20 ones (PDP + mobile speed) before getting fancy.
Slow mobile + bad PDP
Mobile Lighthouse score below 60 + a generic PDP with no scarcity / no social proof / no specs hierarchy → conversion below 1.2%. Fix mobile speed first (compress images, lazy-load, kill unused apps), PDP second (add reviews above the fold, sticky add-to-cart, specs table).
Cart and checkout friction
Forced account creation, no Shop Pay, no Apple/Google Pay, 5+ form fields before payment → 20-40% checkout drop-off. Turn on Shop Pay and Google/Apple Pay. Strip required form fields to email + shipping + payment.
Traffic-source mismatch
If TikTok ads send to a desktop-first landing page, conversion craters. The fix isn't always on the site — it's the ad-to-page experience match.
The tools worth comparing
- GemPages — Cheapest tier in the category; AI page generator (2024); 80+ Shopify-tuned templates.
- PageFly — Most third-party app integrations in the category; performance is closer to native Liquid than GemPages; 24/7 live support.
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