Free checklist · 42 points · print-friendly

Shopify tech-stack audit.

42 checkpoints across 8 sections. The same audit consultancies charge $1,500-$3,000 for. Print it, walk your store, check the boxes. Two hours and you'll know exactly where to fix first.

How to use

Print this page. Open your Shopify admin in another tab. Walk each section in order — they're sequenced by impact on revenue. Anything unchecked at the end becomes your prioritized backlog.

1. Theme & performance (preview — 4 of 5)

Theme is on Shopify 2.0 (Online Store 2.0 architecture)
Lighthouse mobile performance score > 60
Largest Contentful Paint (LCP) under 2.5s on PDP
Theme code-edits documented in a CHANGELOG (in code-editor, view ALL templates)

Preview ends here

Remaining 7 sections (38 checkpoints) gated below.

Unlock the full 42-point audit

Email unlocks all 8 sections + the prioritization framework.

1. Theme & performance (cont.)

Hero image is < 200kb, served as WebP/AVIF

2. Apps & bloat (6 checks)

Total app count < 15 (every app adds JS payload)
Each app justified — list apps + monthly cost + business reason
No two apps do the same job (audit reviews, upsell, SMS, analytics)
Uninstalled apps have been fully removed from theme code (orphan snippets are common)
Total monthly app spend < 1% of monthly revenue (or you can defend the overage)
Pair with our app fee audit tool for category benchmarks

3. SEO basics (6 checks)

Every collection has a unique meta title + meta description
Every PDP has unique meta title (not just product name)
Image alt text on every product image
Structured data on PDPs (Product schema with price, availability, reviews)
Robots.txt allows main collections + PDPs, blocks /cart and /checkout
Sitemap submitted to Google Search Console + Bing Webmaster

4. Checkout (5 checks)

Shop Pay enabled (huge mobile conversion lift)
Express checkout buttons (Apple Pay, Google Pay) above the fold on cart
Free shipping threshold visible on cart page
Abandoned cart trigger fires within 1 hour
Post-purchase upsell offer configured (Recharge, ReConvert, Bold)

5. Email / SMS (6 checks)

Welcome flow live (3-email minimum)
Abandoned cart flow (3 touches over 72 hrs)
Browse abandon flow
Post-purchase + replenishment flow
Win-back flow for 60-day-inactive customers
SMS opt-in offered at checkout (not just popup)

6. Analytics & attribution (5 checks)

GA4 properly configured with e-commerce events
Meta Conversions API live (not just pixel)
One source-of-truth attribution tool (Triple Whale, Northbeam, Polar) — not all three
UTM hygiene — use our UTM builder for every campaign
Monthly cohort retention reviewed (use our cohort LTV calculator)

7. Customer service (5 checks)

Helpdesk (Gorgias, Zendesk, Reamaze) — not native Shopify inbox alone
Help center / FAQ with 20+ articles
Returns portal (Loop, Returnly, AfterShip)
Order-tracking page branded (not raw carrier link)
Response time SLA < 4 hours business hours

8. Reviews & UGC (5 checks)

Review platform installed (Judge.me, Loox, Yotpo)
Post-purchase review request automated
Average review count per PDP > 10
Photo/video reviews enabled and showing on PDPs
UGC syndicated to ads via Foreplay or similar

Prioritization framework

Anything unchecked in Sections 1 (theme/perf) and 4 (checkout) — fix first. They directly bleed conversion.
Section 5 (email/SMS) — fix next. Compounds in 30 days.
Sections 2, 6, 7, 8 — fix in parallel over 60 days.
Section 3 (SEO) — long lead time, start now but expect 90+ days to see impact.