Frontier Visions · free toolkit · 19 tools

The DTC founder's free toolkit.

19 tools that each solve one specific job. No signup to preview. Pick the one that matches what you're stuck on right now.

Pick your job

Break-even ROAS calculator

Enter price, COGS, shipping, and fees → get the exact ROAS and CPA you need to break even, plus how profit scales as you push above it.

Best when: you're not sure what ROAS actually makes you money.

Ad hook generator

Paste a product → get 10 scroll-stopping ad hooks ranked by angle (pain, curiosity, social proof). Meta + TikTok ready.

Best when: you need 10 hooks to test before tomorrow.

Product description rewriter

One description → 5 surface-optimized rewrites: ads, email, social, SEO, post-purchase upsell. Each with rationale.

Best when: launching a new SKU or repositioning your hero.

Email subject line tester

Paste a subject → AI scores curiosity, clarity, urgency, spam risk. Then suggests 5 stronger variants.

Best when: your open rate is below 30%.

Customer persona generator

Paste your Shopify URL → 3 distinct buyer personas with demographics, pain points, and a message that would convert each.

Best when: you're guessing at "who's the customer".

Landing page audit

Paste a URL → AI fetches your page and scores headline, CTA, social proof, accessibility, page weight. With 5 specific fixes.

Best when: conversion rate stuck below 2%.

Shopify brand audit

Paste a Shopify URL → 30-point DTC scorecard across performance, conversion, PDP, SEO, email capture, and tech stack. Top 5 fixes.

Best when: you want a full store teardown, not just one page.

Compare two URLs

Put your page head-to-head with a competitor on page weight, TTFB, images, scripts, schema, OG, and Core Web Vitals.

Best when: benchmarking your site against a rival.

storefront lookup

Paste a brand → see their active Meta ads, age, top product. Spy on competitors or audit your own freshness.

Best when: you suspect your ads are stale.

AI ad creative generator

Paste your Shopify URL → 3 personalized 1080×1920 MP4 ad creatives in your inbox in 2 minutes. Yours to keep.

Best when: you need creative volume, fast.

Build campaign URLs that don't break analytics. Rule-validated, lowercase enforced, GA4-clean. Plus 4 platform variants.

Best when: your traffic reports are full of "(other)" sources.

A/B test sample-size calculator

Frequentist + Bayesian sample-size given baseline + MDE. Stop calling tests at n=120.

Best when: planning a new conversion experiment.

CAC payback calculator

Payback months, LTV:CAC, and how fast you can scale ad spend without burning cash.

Best when: deciding whether to push paid spend this quarter.

Shopify app fee audit

Paste your monthly app bill → categorized breakdown + over-spend flags by revenue tier.

Best when: your app bill is north of $500/mo and you don't know why.

DTC stack savings audit

Paste your monthly DTC tool list → opinionated cancel/swap/downgrade verdicts + exact monthly + annual savings.

Best when: your tool bill keeps creeping up and you want a second opinion.

Meta ads budget pacing

Mid-month pace check: are you on track, over, or under? With weekly variance bands and rest-of-month plan.

Best when: it's day 12 and you've burned half the budget.

Creative fatigue detector

5 ad metrics in → 0-100 fatigue score out, with kill/refresh/scale advice per factor.

Best when: an ad has been running 2+ weeks and you're not sure if it's done.

Cohort LTV calculator

Paste 12 months of retention → 12-mo LTV, 24-mo projection, payback per cohort.

Best when: deciding which acquisition cohort to over-invest in.

Brand tracker cost calculator

Tracksuit vs Latana vs YouGov vs DIY — match your size + needs to the right provider.

Best when: considering a brand-tracker contract.

Why is this all free?

Each tool surfaces a few paid tools we'd recommend to go deeper (Foreplay, Arcads, AdCreative.ai, Klaviyo, Shopify, Icon). Those links are affiliate-tracked — if you sign up, we earn a small commission. That funds the free tools. No effect on what you pay.

If you want the full multi-tenant stack (all 7 tools, branded for your niche, your affiliate links), see the SaaS early access page.